Requirements

-One central database that can be accessed by all 30 offices

-A contact management solution for over 250,000 contacts

-Storage of personal information such as birthdays, number of children and level of income

-Complete customer history including appointments, events he or she has attended, phone calls, sales opportunities and products he or she is interested in

-Allocation of each customer to a specific salesperson

-Calendar and appointment management

Advantage

-A central, standard contact management solution used by 200 salespersons in 30 regional offices

-Documentation of all relevant information about a customer including his or her requirements, needs and financial status

-Up-to-date knowledge of the customer ensures a strong customer focus

-Sales force is well informed and highly motivated

-Generate various reports based on the information in the database

-A high level of transparency allows managers to measure success and control costs

-Efficient sales processes save time and money

-A flexible CRM solution that can be administered and customized to some degree in house by own IT staff

Conclusion

A. Safa Ustun, Member of Board:

"CAS genesisWorld enables us to store all relevant information about our customers. And its comprehensive reporting and control features give us the transparency we need to make the right decisions time and time again. Our sales increased in 2008 and 2009 by 20 %, despite the worldwide economic downturn."

 

For more info about this case, please download the brochure HERE