What is a CRM? Customer Relationship Management is a commercial strategy which
has the goal to create durable and profitable relations with customers. Nowadays
CRM is being introduced in every market and company sectors, and it is becoming
more and more xRM – Anything Relationship Management.
- CAS genesisWorld
- CAS teamWorks
- CAS Merlin
- CAS PIA
- CAS Sector Applications
- CAS Success stories
- CAS CRM Webinars
Lead Generation consists of a process of capturing and stimulating interest in possible new customers. Literally meaning lead generation. But what is a lead? It is a potential customer who has a certain chance of becoming a real customer.
The complexity of data on which to make decisions with increasingly stringent deadlines, large amount of data to be analyzed, heterogeneous data sources and spread all around the world, differnt directions of the business that require new decision: this is the time to invest in data-warehouse. more...
The Italian market enters the Industry 4.0 sector: the factory responds as a single and integrated system whose data must be analyzed, exploited and protected to gain a competitive advantage. more...
Security, in particular data and privacy, is one of the most prominent topics in the IT Company landscape and beyond. more...