#xRM: three letters for your success
Customer Relationship Management (CRM) represents a strategy that places the most important capital of your company at the center of things: your customers. CRM helps you establish professional customer management in your company and direct all processes to your customers' requirements. CRM creates transparency, efficiency and a corporate memory for structured work sequences throughout the company..
What distinguishes a successful company? The heads behind it, the customers who are the center of attention, the motivated employees. All this with a unique idea: with CRM and with the appropriate CRM solution. Imagine what is possible even if your CRM software has in head.
Why CAS Software AG in numbers
"CAS genesisWorld, all-in-one, award-winning xRM platform and" out of the box "CRM system, developed for the Small and Medium Company."
xRM: three letters for your success
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More than a CRM: xRM
With xRM a new dimension of quality and sustainability begins, not only in customer management, but in all business relationships - towards employees, partners, suppliers, interested parties and the press. xRM means nothing but Any Relationship Management and is the logical evolution of CRM. If used correctly, xRM leads to the optimization of business processes as a whole. At the base there are new and flexible software platforms that allow you to record and analyze all ("any") existing relationships with an organization, managing them adequately.
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